Legacy Lost: Why Amazon FBA Brands Are More Attractive Acquisition Targets

Upon its inception, I don’t believe anyone could have prophesized the profound and disruptive impact Amazon’s business model would have. The e-commerce giant has continually evolved, implementing aggressive expansion strategies while developing robust yet incredibly efficient logistics infrastructure.

The company has also wielded its influence to establish industry-leading best practices by offering complimentary two-day shipping and utilizing customers’ data to improve its offerings. For instance, the company anticipated the increase in digital shopping trends and patented its one-click checkout system, a feature that remains exclusive to Amazon.

This article was first published on Forbes.com. To read more, view the full post here: Legacy Lost: Why Amazon FBA Brands Are More Attractive Acquisition Targets (forbes.com)

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